Each year, Kohler generates dozens of campaigns targeting in-market consumers of kitchen and bath products. In a sea of online content, they sought to stand out with a distinct brand look that would accommodate the unique requirements of their various product categories.

 

I created an efficient and effective framework for identifying the focus of campaigns and developed a distinct brand expression that could be executed consistently across Kohler’s vast product portfolio. The Components faucet campaign is the premier model of that framework and expression.